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TRI333PLE Rebranding
When I joined TRI333PLE, one of my first tasks was to rebrand the visual identity of the channel. (Previous Logo, new Logo) The previous...
Jake Goh
Jan 29, 20241 min read
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333 Merchandise '23
For 2023, we beefed up the merchandise store with newly designed T-Shirts, with an all new cut and material to better suit the climate in...
Jake Goh
Jan 29, 20241 min read
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333 Merchandise '22
This was the first year we developed merchandise for the company. I was in charge of sourcing, production, and design for our...
Jake Goh
Jan 29, 20241 min read
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TheFish.Market
In 2020, I had a chance to work on a generative NFT project from the ground up. Sadly, the project did not come to fruition, but I had so...
Jake Goh
Jan 29, 20241 min read
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Standard Chartered Marathon Pitch
The Pitch This concept brands the marathon as the marathon to be in. But it's not just about the marathon. Every runner has a deeply...
Jake Goh
Jan 29, 20241 min read
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Toggle Pitch
This was for a pitch rebranding Toggle (now meWatch) while I was in Atomz. I worked with a copywriter to come up with the direction of...
Jake Goh
Jan 29, 20241 min read
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HOCUZ Digital
HOCUZ was a new digital marketing company looking to have a visual branding identity that expresses their goal: a digital first agency...
Jake Goh
Jan 29, 20241 min read
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DongFei Branding Design
I was approached to create a logo and opening animation along with music for a Chinese Film company. Brief: Detailed yet simple in design...
Jake Goh
Jan 29, 20241 min read
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