top of page


TRI333PLE Rebranding
When I joined TRI333PLE, one of my first tasks was to rebrand the visual identity of the channel. (Previous Logo, new Logo) The previous...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


333 Merchandise '23
For 2023, we beefed up the merchandise store with newly designed T-Shirts, with an all new cut and material to better suit the climate in...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


333 Merchandise '22
This was the first year we developed merchandise for the company. I was in charge of sourcing, production, and design for our...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


TheFish.Market
In 2020, I had a chance to work on a generative NFT project from the ground up. Sadly, the project did not come to fruition, but I had so...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


Standard Chartered Marathon Pitch
The Pitch This concept brands the marathon as the marathon to be in. But it's not just about the marathon. Every runner has a deeply...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


Toggle Pitch
This was for a pitch rebranding Toggle (now meWatch) while I was in Atomz. I worked with a copywriter to come up with the direction of...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


HOCUZ Digital
HOCUZ was a new digital marketing company looking to have a visual branding identity that expresses their goal: a digital first agency...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


DongFei Branding Design
I was approached to create a logo and opening animation along with music for a Chinese Film company. Brief: Detailed yet simple in design...
Jake Goh
Jan 29, 20241 min read
Â
Â
Â


JJ Lin: The Right Time
This was the project that I learnt the most as a vocal recording engineer. JJ came to the studio to have the vocals for The Right Time...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Fern Green Primary School
This was my proudest achievement as a music producer and songwriter. Ocean Butterflies was approached to write a school anthem for Fern...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


SG:SW Songwriting Festival
During my time at Ocean Butterflies, I would work on the annual songwriting festival for live show production as well as the post...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Absurdity
For local singer-songwriter duo StellaVee's EP, I aided in the production of the songs, as well as shoot and design of the covers and...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Take Flight MV
This song was written and released in response to the troubles faced during Covid19. MP Sun Xueling had a melody that she played on the...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Ride Responsibly, a Satirical MV
This song was created out of the frustration of strict and unexplained safety rules that did not make sense to riders. A PSB sticker was...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Two Wheeled Freedom Ride 2023
After running the year long Two Wheeled Freedom campaign with our clients Direct Asia, we organised a 3 day 2 night right into Malaysia...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Retaking the Traffic Police Test
For a series on the channel called To The Test, where an expensive product is usually tested against a knockoff typically from China,...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


SG to KL: Riding or Flying?
In this episode of To The Test, instead of testing an expensive product versus it's cheap knockoff, we put the myth of "riding to KL is...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Media Event: Moto Guzzi V100 Launch
We were invited to KL for the launch of the brand new Moto Guzzi V100, with no detailed plans provided for the event. The main challenge...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Motorcycle Tech: Cardo Packtalk Neo
Starting a new series on the channel, I took a look at existing content and discovered a lack of motorcycle gear presenting in a tech...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â


Insta360 One X3
We worked with Insta360 for this video. With the new launch of the One X3, Insta360 had a list of requirements to showcase the camera on...
Jake Goh
Jan 24, 20241 min read
Â
Â
Â
bottom of page


