HOCUZ was a new digital marketing company looking to have a visual branding identity that expresses their goal: a digital first agency that is part of their client's problem solving structure.
Meeting with the founder gave me a stronger understanding of the vision and direction he wanted for the company. Being digital first, the colors were immediately designed with screens in mind, bringing out the most vibrant and strong colors only possible with digital color.
(Design details, Hocuz CI Print Booklet)
The idea of using a nut was pitched, and the client was all on board. The idea is that they are there to help tighten things down, to keep everything tip top, adaptable, simple, yet useful. Something as simple as a nut can often be overlooked, but when there's a missing nut on a bolt, the repercussions are drastic. This mirrors the analytical and optimization work that Hocuz prides themselves in, and we expanded on the idea.
(Color Palette and Logomark Usage, Hocuz CI Print Booklet)
(Hocuz Namecard Mockups)